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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
『舆众不同』机油乳化 问题多大? 论丰田“基友们”的打开方式
机油乳化与增多都会导致机油润滑性能下降甚至失效,对发动机造成不可逆的伤害。本田乳化事件对于品牌口碑的影响深远,同年本田CR-V销量锐减,乳化问题至今仍会被提及。如今丰田也遇到了同样的问题,截止目前丰田也只是透过媒体和4S店进行了回应“不是质量问题,可以放心使用”……
MJ Analysis 2020-03-25
《婴幼儿奶粉微博口碑报告》全新发布:
伊利领衔综合指数排行榜 - 2020年1月
苗建信息自2019年每月定期发布《婴幼儿奶粉用户微博口碑报告》以来,受到了广大网友们的关注。根据评论和留言区汇总的相关意见和建议,从2020年1月起,本报告将采用“综合指数”来衡量婴幼儿奶粉企业在微博上的传播情况。
MJ Analysis 2020-03-17
钉钉历险记:如何撬动百万学子的在线教育市场?
立足中小企业在线办公的钉钉,踏入教育界时却经历了一场“钉钉历险记”。谣言缠身,在应用市场被中小学生怒刷一星……虽然高明的危机公关手段一再挽回不利局面,但短期内仍然难以影响半身不遂的市场、主播业务不熟练的教师、青春叛逆的孩子、以及手忙脚乱的家长。
钉钉的遭遇,为期待在在线教育市场分一杯羹的玩家提供了宝贵的经验。
MJ Analysis 2020-02-26
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
通过大数据,分析中央媒体对中国国际进口博览会的—— 传播渠道、传播内容(企业热度)、以及重点记者。
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昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

Accreditation and Certifications

We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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