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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
合生元首度领跑,伊利排名大幅下滑,2020婴幼儿奶粉消费者口碑半年报出炉
1.综合指数:合生元品牌宣传效果明显,领衔2020年上半年综合指数排行榜
2. 品牌美誉度指数:品牌宣传活动是各品牌持续发力的主要维度
3. 产品好评度指数:金领冠、至臻、优萃领衔
4. 官微运营指数: 飞鹤、伊利、雀巢位列前三
...
MJ Analysis 2020-07-22
多所百强国际学校陷退费风波,家校矛盾怎么破?看看这些学校怎么做
新冠疫情以来,学校相应调整教学计划,与此同时,多所国际学校陷入退费争议的旋涡中。家长的核心诉求、媒体的报道视角、教育部门的表态、退费争议是否影响国际学校声誉等成为本次舆情的关注要点。
MJ Analysis 2020-07-20
2020年6月保险行业媒体传播影响力研究报告
苗建信息推出保险行业媒体传播影响力指数(ACE指数),在参考了目前国际先进媒体分析评估方法的基础上,结合中国媒体和受众的特点,建立了适合中国特色的理论模型“ACE分析模型”。该模型根据传播的“权威性+传播力+互动量”三大核心要素及影响媒体传播效果的几十种辅助指标构建,每个因素都被赋予不同的权重,经过综合计算得出相关指数榜。
MJ Analysis 2020-07-16
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
通过大数据,分析中央媒体对中国国际进口博览会的—— 传播渠道、传播内容(企业热度)、以及重点记者。
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昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

Accreditation and Certifications

We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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