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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
媒体眼中的第22届中国国际工业博览会
疫情压力犹在,但在多方共同努力下,今年的工博会仍如期正常举行。作为疫情后首个国家级的工业展会,在全球经济普遍低迷的情况下,工博会的正常开幕无疑为制造业带来了一剂“强心剂”。
苗建信息通过运用先进的大数据技术、严谨的分析模型和研究方法对第22届中国国际工业博览会媒体传播情况进行了深度分析,帮助参与各方洞察媒体眼中的工博会。
MJ Analysis 2020-09-27
『舆情观察』老字号舆情综合指数榜单出炉
4个月前,162岁高龄的狗不理刚刚经历退市之痛
2周前,狗不理王府井店为一恶评视频专门注册官方微博发布报警公告,丧事喜办将自己送上热搜痛
2天后,狗不理集团发布与王府井店解约声明,做深度切割痛
笔者不禁想问,这么大个店说弃就弃了?老字号们到底怎么了?
MJ Analysis 2020-09-26
君乐宝再登榜首,香港奶粉检测结果引发风波,8月婴幼儿奶粉微博口碑综合指数排行榜发布
1. 综合指数:君乐宝再登榜首,领衔8月综合指数排行榜
2. 品牌美誉度指数:奶粉企业产品溯源活动是影响本月品牌美誉度的重要因素
3. 产品好评度指数:美素佳儿、蓝臻、星飞帆领衔
4. 官微运营指数: 光明乳业、合生元、伊利位列前三
5. 负面评价指数:爱他美、美赞臣、a2负面评价指数相对较高
MJ Analysis 2020-09-20
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
通过大数据,分析中央媒体对中国国际进口博览会的—— 传播渠道、传播内容(企业热度)、以及重点记者。
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昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

Accreditation and Certifications

We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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