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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
中国婴幼儿奶粉品牌微博用户口碑报告
第2期-2019年5月
微博作为我国最具影响力的社交媒体,在消费预警、信息传播、数据互联等领域都有着重要作用,已经成为消费者维权的重要渠道。 研究微博中婴幼儿奶粉用户的消费反馈及维权诉求可以更好的帮助奶粉企业以品质消费为指引,倾听消费者声音,重视消费者诉求,不断提升产品和服务品质,满足消费者对品质消费的需求。
MJ Analysis 2019-06-14
『舆众不同』618降至,格力实名举报奥克斯,网友到底支持谁?格力PK奥克斯舆论支持率8:1!
临俗话说“做人留一线,日后好相见”,这句话在格力董事长董明珠面前似乎并不成立,她的信条是:生死看淡,不服就干!格力举报奥克斯在董小姐而言既是意料之外,也是情理之中……董明珠一直以来多次在公开场合表达过对奥克斯的不满!
MJ Analysis 2019-06-12
中国婴幼儿奶粉品牌微博用户口碑报告
第1期-2019年4月
自2019年4月起,苗建信息将按月发布《中国婴幼儿奶粉品牌微博用户口碑报告》。该报告运用先进的大数据技术、严谨的分析模型和研究方法对婴幼儿奶粉品牌在微博中的负面投诉进行深度挖掘,并从消费者口碑、用户画像、水军参与度及奶粉企业有效回复舆情引导等多维度展开分析,形成完全来自民意的微博口碑报告。
MJ Analysis 2019-06-06
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

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Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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